The campaign: To raise awareness of Synthesia’s AI avatars, we created a viral Christmas campaign where users could type any Xmas message and have an Santa AI avatar speak it out.
👤 My Role: Creative Director
🗣️ Intro Video.
We brought to life how Santa would say anything you type
👣 Walkthrough
A video for TikTok / Reels explaining how to use the tool
The campaign went super 📈 viral, with nearly ⏯️ 1 million Santa videos generated by users, and widespread 📰 press coverage
✨ Santa Evolution
A video showing the evolution of Synthesia’s old Santa avatar to the new and improved one.
💼 CEO Vid
A video showing the benefits of Synthesia Personal Avatars to busy CEOs like Santa Claus
